influencer

A social media influencer, or simply influencer (also known as an online influencer), is an individual who builds a grassroots online presence through engaging content such as photos, videos, and updates. By using direct audience-interaction to establish authenticity, expertise, and appeal, and by standing apart from traditional celebrities by growing their platform through social media rather than pre-existing fame. The modern referent of the term is commonly a paid role in which a business entity pays for the social media influence-for-hire activity to promote its products and services, known as influencer marketing. Types of influencers include fashion influencer, travel influencer, virtual influencer, and involve content creators and streamers.
Some influencers are associated primarily with specific social-media apps such as TikTok influencers, Instagram influencers, or Pinterest influencers, and many are also considered internet celebrities. As of 2023, Instagram is the social media platform on which businesses spend the most advertising dollars towards marketing with influencers. However, influencers can exert their influence on any type of social media network.

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