ultra-luxury

A luxury car is a passenger automobile providing superior comfort levels, features, and equipment. More expensive materials and surface finishes are used, and buyers expect a correspondingly high build quality.
The term is relative and unavoidably subjective, reflecting both objective qualities of a car and the projected and perceived image of the vehicle's marque. Luxury brands rank above premium brands, though there is no clear distinction between the two.
Luxury cars span from sports cars to large saloons and sport utility vehicles. "Compact" luxury vehicles also fill a niche.

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